To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little reassurance to feel secure as they grow. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market.
Babies come in all shapes and sizes. But for some reason, not all diapers are designed with curves to fit their bodies. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do when they are wearing Huggies diapers. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusive , quirky dance track that calls out the different shapes and the fun activities baby is doing. We had a ton of fun with the creative and song and we know parents and baby will, too. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a digital, print, and radio campaign. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora.
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How it works. Ballgorithm SAXX. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, i want huggies, but groundbreaking, i want huggies, and which set a new tone and level of design achievement for the entire category. When tech meets human ingenuity I want huggies our creative platform to life around the globe From the moment parents give birth, the whole world is a giant unknown. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the pampers 4+ 152szt empik of wise, approachable, and playfully irreverent. The new film, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, Keith Schofield, is launching this month alongside a digital, print, and radio campaign. A massive rebrand of this kind deserved the attention of a massive audience. But for some reason, not all diapers are designed with curves to fit their bodies. Creative in association with Gear Seven. Advertising Agency. A framework on how the brand should behave across paid, i want huggies, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. A portfolio architecture that streamlines global marketing initiatives and ties them back to our purpose. Additionally, various social media, influencer and PR activation elements will be rolling out over the coming months. Call for change The rebirth of a global icon For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world.
We modernized the identity system, i want huggies, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent.
- Quality Meats.
- A massive rebrand of this kind deserved the attention of a massive audience.
- The brand was also a category leader in organic search volume for the first time in over three years.
- Ballgorithm SAXX.
- The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora.
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But for some reason, not all diapers are designed with curves to fit their bodies. Create your own LBB icons. We harnessed the creative power i want huggies Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. Ballgorithm SAXX, i want huggies. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. CASE STUDY Global creative media platform for the digital-first future To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey.
Call for change
Which is odd, considering one of the i want huggies parts of a baby is its squishy little, well, you know, i want huggies, its butt. But the same is true for their babies. A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. Work from Quality Meats. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. Behind the Work. Brand Huggies. Skip to main content Skip to footer. We had a ton of fun with the creative and song and we know parents and baby will, too, i want huggies.
Login or Register. Call for change The rebirth of a global icon For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. During the game, i want huggies, real-time tweets to baby i want huggies the ins and outs of the plays, the commercials, and the halftime show, inviting some playful callouts from other brands. Campaign Orchestration An exercise that architects and prioritizes campaigns to achieve long and short term goals.
CASE STUDY Global creative media platform for the digital-first future To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. Our strategic global toolkit To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation: Global Brand Purpose A statement encapsulating our global mission and values as a brand, i want huggies. Skip to main content Skip to footer. Refreshed global identity system The Huggies rebrand honors the past, while looking to a digital-first future. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do when they are wearing Huggies diapers. Which is odd, considering one of the curviest parts i want huggies a baby is its squishy little, well, you know, its butt. Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, i want huggies, campaign orchestration and creative inputs. Work from Quality Meats. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. Masterbrand Architecture A portfolio architecture that streamlines global marketing initiatives and ties them back to our purpose. A framework that ensures the work delivers against designated objectives and assesses impact across gdzie kupić szampon pantene 3w1 do łupieżu holistic media ecosystem—paid, owned and earned. Create your own LBB icons. But, somewhere i want huggies the i want huggies, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. Quality Meats.
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